Crawford made the comments during a September 24 discussion at University of Southern California's Annenberg School for Communication entitled "The Art of the Long View: The Media Company of 2020."
Time Warner declined to comment on Saturday.
Time Inc's magazines include popular titles such as People and Sports Illustrated. In the second quarter, revenue at Time Inc publishing, the largest U.S. magazine publisher, fell 22 percent to $915 million due to a 26 percent decline in advertising revenue.
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