
by Guinness World Records shows Edd China talking to a shopper while driving his way into Guinness World Records
The corporate world can no longer ignore a surprising and powerful new trend emerging among US consumers. A radical shift in spending behavior is taking shape and you and I are at the core of it. In our world of cash and credit, more consumers than ever are spending with conscience and informed concern to control the greater impact of our choices.
As an "extreme consumer" myself with eccentric views on credit cards, wind energy, recycling, and giving, what lies at the heart of my best spending strategies to avoid waste, high taxes and more waste, is knowing we CAN make a difference!
If you are an "extreme consumer" making your politics a reality with the power of your wallet and your choices, I welcome you to ConsumerVine. This new group is inspired by the Newsvine and MSNBC creative energies of our own Calvin Tang and Al Olson the Deputy Business Editor at msnbc.com.
At ConsumerVine the best of your Newsvine contributions on consumerism join together with the insight and talent of the Msnbc.com business writers and editors to generate an even greater exposure to personal finance issues that matter to each of us. As part of this expanding connection with Al Olson and his team we are being asked to participate with articles and stories that reflect this "extreme consumerism" in our lives.
Your contributions will be considered and specifically connected to a weekly four-part series by msnbc.com business writer Allison Linn. Besides an incredible 63 articles posted in only two months, she is investigating these "extreme consumers," who represent a trend that can no longer be ignored by retailers and marketers.
Msnbc.com's special business series...
explores the trend of consumers going to extremes in their quest to align purchasing decisions with their personal politics. Whether they are concerned about global warming, the decline of U.S. manufacturing, pesticides in produce or other hot-button issues, more and more American consumers are putting their money where their mouth is.
If you were raised in a family like mine that diluted your ketchup with water, piled bricks in your toilet tank, and even tried to recycle your sipping straws then you have what it takes to be extreme. If you still do that and more, well you probably need to get help, but your article might go a long way toward expressing your spending behavior as you thoughtfully reduce your carbon footprint.
The first opportunity to share how you "put your money where your mouth is" begins in earnest on May 20th! Please try to keep your articles on the "Extreme Consumer" Topic of the Week and clip them to ConsumerVine while you link your stories to Allison's article and those to follow.
Here's a sneak preview from Allison for week one:
Part 1: Made in the U.S.A.
Linn explores consumers who are passionately dedicated to buying American. From lead paint-laced toys to poisoned dog food, recent safety scares have led many to question whether cheap imported goods are worth the potential tradeoffs. But these extreme consumers face challenges in buying toys, apparel and many other products.
Try to stay with the Made in the U.S.A. theme for the first week as you express your conscientious consumerism on the article to follow. Please also make sure you become a member of ConsumerVine to read and participate fully in the upcoming articles and events!
Write on!
This is pretty cool.
"Does Made in America matter to you?
I may be way off but it seems these days the only US based source of supply we talk about are jobs and oil production. Would a passionate buying of American made products make a positive impact on the things you care about?
American Apparel has managed to thrive through image and marketing. They created an aura about their brand that's linked themselves to fashion conscious young people willing to spend a little more on clothes. While a lot of their styles are kind of out there, they use quality material and their more basic things (t-shirts, hoodies) are usable even in the non-hipster set.
The "Made in America" seems like it's taken a back seat in their marketing plan (though it does still figure in and "Made in L.A." and "sweatshop-free" figure prominently on their Web site), but it also seems to have worked.
Does Made in America matter to you?
It matters a lot to me if it means what it says.
If it actually means Assembled in the U.S.A., or Made in the U.S.A. - Assembled in China then not so much.
I don't know what the guidelines for putting a label that says Made in the U.S.A. are.
Kinda skipped the middle part there when I saw that a group was being introduced, so feel free to delete my comments here. I'm probably not the example you were looking for. Didn't realize ya'll were doing something different here. Sorry, I know that's not good etiquette...I was firing off comments like a crazy person. Silly, silly.
I don't know what the guidelines for putting a label that says Made in the U.S.A. are.
I forget sometimes how easy it is to find that kind of information online...I got the answer straight from the source.
the product must be "all or virtually all" made in the U.S. The term "United States," as referred to in the Enforcement Policy Statement, includes the 50 states, the District of Columbia, and the U.S. territories and possessions.
"All or virtually all" means that all significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no — or negligible — foreign content.
My comment was on the cynical side of things...I've felt like companies misuse Made in the U.S.A. and I haven't educated myself on what the rules are for having that label.
I've assumed, during most of the time that it could be said that I have had purchasing power...which it never really could be said...I've assumed that Made in the U.S.A. was a label that was used for marketing and likely to be misleading. I was commenting more on the fact that it means a lot IF the money is staying in our country. I don't know how well this is enforced when terms like 'virtually' and 'negligible' are used in the guidelines. Apparently a proposal that the product be 75% manufactured in the U.S. was never put into effect.
I'm not an extreme consumer. I am more likely to buy something if it is labeled Made in the U.S.A., if only from being hopeful that it means what it says, but I don't seek out the label because I haven't trusted the administration to keep track of this kind of thing.
I'm interested in knowing how I'm wrong or how to be better at buying American. The key word above is that I've been assuming these things. Reading the guidelines didn't do much for me though.
I'm interested in knowing how I'm wrong or how to be better at buying American. The key word above is that I've been assuming these things. Reading the guidelines didn't do much for me though.
Outstanding question and the answer is do it carefully. The very best assurance is to get what you can locally, support the small business, local artisans, service workers and farmers.
Local Harvest is a fantastic resource to search by zip code for growers near you or shipped to you by family businesses. It also helps support heirloom crafts and crops since demand increases supply. But in terms of major brands and manufacturers, there are more ways to lie to consumers than you can shake a stick.
There are lobbying lawyers with legalise to make loopholes, to cheat and get filthy rich too. Sweat shops with slave wages and unthinkable conditions can qualify too. Get a lobbyist, a few million and like magic islands in the Pacific can be a "virtual equivalent" and Made in the USA for you too!
One notable case was the Abramoff, DeLay, K Street Project scam of sweat shops in the Northern Marianna's making GAP, Calvin Klein etc with Made in USA labels and the only thing made here were obscene profits and human rights abuses. Trademarks of Congress corrupt to the bipartisan core. This old piece from TPM Muckraker has the best summary I know of.
I've felt like companies misuse Made in the U.S.A. and I haven't educated myself on what the rules are for having that label.
They do. Abramhoff was lobbying for places like American Samoa, that are exempt from US labor and consumer protection laws, yet are considered inside the USA for the label.
The term "United States," as referred to in the Enforcement Policy Statement, includes the 50 states, the District of Columbia, and the U.S. territories and possessions.
From the FTC.
When I read the FTC guidelines and saw how nebulous they are...I didn't feel like my assumptions were too far off.
I don't know how much of the products we buy are made in the US but I bet it goes down year by year.
We are in growing globalism. We must be careful about putting up trade barriers especially given our current recession. This very tactic was used by most countries during the Great Depression and it made things much worse.
Consumer issues and personal finance touch us all in various ways. We all have experience when it comes to these topics. We can all benefit from having more information at our disposal to make wise decisions with our money.
ConsumerVine is a first among the groups we've created as a result of the partnering with msnbc, in that this group will be hosted jointly by a member of the Newsvine community (TopJedi here) and someone from msnbc.com editorial, Al Olson. A cooperative effort, these two money-minded gentlemen will guide the group toward fulfilling its ongoing mission - to explore issues concerning individual money management for consumers and investors surviving the ever-changing economy, serving as a two-way street between the Newsvine community and the msnbc.com business team.
This group is different from the existing Gateway groups (ent, sci and tech), which exist primarily to funnel great Newsvine original content to editors at msnbc.com. This group will also serve that purpose, but in addition the group will serve as a discussion ground for msnbc original content, as well as any other types of content appropriate for the ongoing discussion about consumer and personal finance issues.
Seeding and clipping are welcome and encouraged.
Fabulous idea Calvin, great to have TJ on the vine side and we'll grow to know the rest as we go.
We're looking forward to this special report -- and I am especially looking forward to the contributions from the Newsvine columnists out there.
Allison Linn's four-part series is the result of months of reporting. It will make you think about how you buy, what you buy, where you buy -- even why you buy things. I'm sure it will provoke a lot of discussion and debate.
And that is where you, the Newsviners, come in. Our hope is that you will not only read and discuss the series here on Newsvine, but that you will also contribute your own stories.
TopJedi said it very well in his set-up post:
If you were raised in a family like mine that diluted your ketchup with water, piled bricks in your toilet tank, and even tried to recycle your sipping straws then you have what it takes to be extreme. If you still do that and more, well you probably need to get help, but your article might go a long way toward expressing your spending behavior as you thoughtfully reduce your carbon footprint.
What kind of consumer are you? Are you trying to make a difference in your spending habits? Or are you just scrambling to get by and don't have any energy left to make smarter decisions?
Part One of the series, which launches on Tuesday, addresses the issue of Pocketbook Patriotism. Are you part of the Made In America crowd? Why? How difficult has it been for you to buy domestically made goods? What sacrifices have you and your family made? Or does this movement seem isolationist to you? Or not based in the reality of the modern marketplace?
Write your story. We want to read it. And we want to share it with the msnbc.com audience. We will post the top stories from you alongside Allison Linn's.
This promises to be a powerful experiment. But it will only work with your thoughtful contributions.
Allison Linn's four-part series is the result of months of reporting. It will make you think about how you buy, what you buy, where you buy -- even why you buy things. I'm sure it will provoke a lot of discussion and debate.
And that is where you, the Newsviners, come in. Our hope is that you will not only read and discuss the series here on Newsvine, but that you will also contribute your own stories.
What is the goal here? Are you looking for homespun, feel good bits to add a personal touch or is this seriously an investigative effort? I do not like to beat up on the young writers or newcomers, but that piece on the food was not something that will hold up under serious examination.
I flagged one gross error but am reluctant to comment further. The adage about saying nothing at all if you can't say something nice kept repeating in my mind while reading the "report" on food .
To stick what seems like a very nice, young, consumer reporter in the shark tank of informed critics here, to opine on food policy when she clearly has no clue the sources she's using or the bias she's inaccurately parroting, doesn't strike me as a good approach.
Unless of course poor Allison is tossed out here as a sacrificial offering for the senior staff to gauge the waters or it's all about culling for feel good fluff. Either way, the report is hugely flawed and should have someone with a business background do a fact check for the easy to spot mistakes.
Pamela:
Are you looking for homespun, feel good bits to add a personal touch or is this seriously an investigative effort?
No, we are not looking for feel-good bits. If you have stories to contribute on these topics, fire away. The project is designed to shine a light on a growing consumer trend as the economy continues to decline.
The info we learn may not be "nice" to hear, but the way we convey it works best in a "nice" delivery.
Tee hee, a good distinction to remember regardless of the topic! :~)
For Pamela Drew and others: The American Samoa, Guam, The Marianna Islands, The US Virgin Islands and Puerto Rico are US territories, Puertoricans are US citizens, so any manufacturing of products in any of these territories would have a "MADE IN USA" tag legitimatelly. These are not foreing markets, right now most pharmaceuticals used by US citizens are produced in Puerto Rico, so I do take exeption of even a hint that products manufactured in these US territories could be termed asa foreing. However you`re right in your statement about so called "sweat shops", these people are not getting rich with thier jobs. These jobs would demand and receive higher pay on the mainland but because none of these islands are allowed to trade with other countries they have to settle for whatever trade and manufacturing they can get from US companies. Many men and women in these territories serve in the US military and they`re very proud of doing that so the US should provide at least some kind of manufacturing of products for them. After all how many Chinese and others are putting their lives on the line to keep our country safe? So please remember these facts when speaking about them.
As msnbc.com's business editor, let me assure you that Allison Linn is an experienced business reporter and that her stories are extremely well-researched and sourced. You can see her profile here.
If you have a complaint or concern about one of her stories, please be specific, and feel free to contact us directly if you believe there is an error.
But please avoid the ad hominem attacks, which are contrary to the spirit of Newsvine and its code of honor.
I buy American when possible. If I can't find an American made product of quality then I'll use my second standard, which is to buy from another democracy in the world with better or like labor, health, and environmental laws. I'm not an isolationist, but rather a fair trade advocate. However, if the trade happens with a country less than what I've stated, it needs heavy tariffs put on the products. The following is an ideal example; Tool A is made in China and costs $30 (it used to cost $15 before the 2009 tariff, it's entirely made of plastic, its out), Tool B made in New Zealand costs $25, or Tool C made in the USA costs $22. I choose tool B because it's of heavier steel and has no plastic parts. Tool C has some plastic parts that I might break if I apply to much pressure and it's roughly the same price. Tool B is the best quality for price and it comes from a good country.
This is partly why I feel no guilt when buying a Japanese car. I buy the Japanese car for several reasons, 1. It's made in a country that has a democratic government much like our own (the country was remade in our image after all) 2. It is more reliable and will last longer than the closest American model 3. It gets 40 mpg or 10 mpg better than the closest American model. 4. The American auto industry has made bigger is better the rule and that needs to be rectified. If Americans all drove a 35 mpg car, we would not have near the problems that we now have with our oil based economy.
When I buy something, I expect it to last my lifetime. An American made product will generally do this for me, a Chinese product is good for a one time use. I don't know why, but I never needed to have the latest and greatest. If I have something that is 10 years old, and it still does what I need it to do, I just don't have a drive to replace it with something shinier.
It's not just what I buy; it's where I buy as well. If at all possible, buy from a locally owned shop, the money goes straight back into the community and the service is always better. Chain stores are part of the problem, they peddle the same Chinese junk, don't stock American products, push their oversized stores to the edge of town causing ignorant consumers to waste more gas and also turn great farmland into concrete parking lots . We need to go back to old town America. We used to have city planning, we centrally located all markets and government, and around that we built our homes and around our homes, we had farmland. It was entirely feasible for most people to walk everywhere they needed to go and buy what they needed to make dinner that night or fix that leaky roof. Our oil and auto industry have destroyed that concept and with it have helped to change spending habits of consumers to what they are, you know, spend thrifts. My habits have been refined through living over the past 10-15 years. They are not part of a recent trend due to economic troubles; I am a 33 year old male
I'm happy to see this Extreme Consumer initiative. I have the passion and determination to shop patriotically and environmentally, but not yet the knowledge of local resources to be as strict about it as I'd like. I'm working on that.
I too am suspicious of "Made in USA" labels. Regardless of the letter of the law concerning that label, corporate America and Washington DC have amply demonstrated that they'll wink-wink their way around whatever they can.
I'll be surprised if this forum isn't soon infested with corporate trolls trying to cast extreme consumerism in a bad light.
I remember stocking up at The Body Shop when in Europe, long before any refillable natural fair trade products were available in the US. Now, everyone is jumping on that train. This is not a new concept, it's just reached the front lines and is much easier. Used to be had to search out products and shop at specialty stores. Now the local Safeway does organic and enviro-friendly.
I don't consider myself an Extreme Consumer by your definition. Yes, I've done brick in tank but now have low flush. I've never driven much but have a Prius anyway. I recycle or donate. I often shopped at health food stores. Still, time and money often won out. Now I'm thrilled because it's getting so much easier and cheaper to live more natural.
I will be an avid reader of your column and ideas.
Yes, TopJedi, you're right on the high costs in Hawaii, almost everything has to be shipped in. Most mail order has that extra bump for AL/HI, unless they use postal service, which few do. I moved from LA so the usual high price - rents - weren't so different. The first thing I noticed was the cost of cereal, almost double the price.
Worse, though, was the total lack of recycling. That's changed a little bit, with bottle deposit/return but boy did consumers fight that nickel. Then the state made it so difficult to return the empties: short hours, long lines, hand counting, etc. Since I rarely drink sodas I just dumped them in with glass jars and newspapers in the local high school bins but a lot of people stuck it out, complained and several years later it's much more successful - 60% returned - and we recently began some curbside recycling after several failed attempts. The main excuse given is no where to send it or too expensive to send it. This, even as our one dump site is full and needs special dispensation to expand.
We do, however, have a trash to energy facility, but it's not nearly enough. Solar power is just now making inroads and that mainly due to new military housing. A close friend, state Representative Mina Morita of Kauai is a tireless advocate and has been instrumental in getting envirnomental legislation passed, including solar tax credits. It's never enough but due to more of the public getting interested, things are changing for the good.
I do think we have a good record on species protection. Island agriculture can be decimated quickly and the landowners and big ag interests have managed that. Development here is as powerful as most places - that's where the political donations are and it works, very much a pay to play environment. Changing, yes, but it's the consumer that drives the engine.
So thanks again, anything that rallies consumers to do the right thing and just as important makes it easy helps all of us. The "carbon footprint" of food is the new concept but difficult here because of limitations. We have good selection generally but on the mainland where Whole Foods is called Whole Paycheck, when visiting the kids I go straight there and can buy food for all of us and not skimp, yet spend the same or less than at home for just myself.
My brother was stationed on Oahu for five years and said many of the same things. With fuel prices what they are, I imagine it has gotten worse than it was just those few years ago. Everything that has to be shipped is related to fuel prices...and Hawaii requires more fuel than most, if not all, other states.
I visited several times and really loved it. One of the green things that I noticed about that island, was the lack of a need for air conditioning most of the time. None of the places that my brother lived had AC, because it wasn't needed. The breeze and mild temperatures made it less of a priority when renting. I don't know how much of a dent in spending or wastefulness it makes since Hawaii is so small, or if it counterbalances some of the price differences, but it still seemed so natural and nice and I was wondering if that is your experience as well, Kathy.
Vacationing here is different than living here although the weather is generally wonderful. Sometimes too warm, lately vog (volcanic ash making smog) which is unpleasant, rains a lot but short duration. On vacation it's all beach time and no work. Work here as everywhere sucks up free time and it's the same here. Many people have second or third jobs to make ends meet.
As for A/C, the highrises have them but homes were built for tradewinds to blow through. It's really nice unless the aforementioned vog or hot spell comes. I have no heater in my unit, though. However, I've used my down comforter a dozen or so times.
But what I wanted to add because just this morning driving in, I realized what I forgot to say in my previous posting. The SUV dilemma. I live in a downtown highrise and driving down I counted over 40 SUVs parked - and that's before the workday crowds arrived. Traffic is nasty, like most places, and clogged roads with oversized SUVs is annoying. That doesn't even take into account the big Toyota vans, which at least are due in part to large families, but still. I would give urban Honolulu low marks on any attempt at vehicle environmentalism. It's a small but growing group but I would say fully a third of the vehicles on the road are not gas-friendly.
Let's freak em out and actually start buying American Made products{again}, good luck trying to find much, but its possible.
Bottled water, millions of barrels are wasted on this, not to mention 2 liters. I always buy cans.
I miss my glass bottles that you could return for a deposit, Not to mention the product tasted better in glass.
People, they own our King Of Beers, Miller too. Our Flag is outsourced as well, try buying an American Made Flag in the store.
To the American Car Companies, make a good, fuel economy car, we will buy it.
We need to stand together, and start watching our own backs. I think Washington want's us Divided, and we are.
Pay those credit cards off, and cancel those puppies.
heyheynow - You are right on the mark. But don't forget about the US companies who are sellouts. Like Coca Cola, who have been sucking up to China, ignoring China's policies on human rights just to get thier greedy little paws into the Chinese market. US Companies who ignore our moral values should also be on the list.
Extreme consumerism( even what can be termed as "normal consumerism") are impacting established natural balances like various aspects of our ecology and the planet we live on. Frankly, such habits need to be toned down for the world (the planet, its environment and resources as well as people along with other forms of life) cannot afford them. A relatively small minority of people are making life difficult and almost impossible for almost all of us including our coming generations.
Hello People,
Believing in People raises questions. What makes one person have more value than another? Why are some countries giving "Baby Bonuses" of $5000 for babies born in their country when so many die of hunger and disease in other countries? Why do some people starve to death while others argue about the cost and source of consumer goods? Who cares when the number of homeless grows while houses lie empty to be vandalised? Who sees those who die from disease because the world is poluted by the scramble to gain money and pocessions? Why are there huge amounts of second hand items going to the rubish dump? I don't know, but I wish I did, then again, if I did maybe it would make me sad beyond measure. I hope each day is a wonderful experience and adventure for each and every one of you, because, at the other end of the earth I am thinking of you, and hoping everything works out well for you. I hope your children grow strong and wise, that your health is good, the crops grow well, and you laugh out loud every day. Love from Wynn
corporate America needs to go than you will get value
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